JDMS fitness & massage is a company offering a range of health and fitness guidance from personal training sessions to tailored healthy eating plans.

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The client required a simple, calming and professional logo - with a clear link to health & well being.

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The final outcome uses a contemporary sans serif font for professionalism and cool shades of blue to communicate a sense of calm.

The graphic addition symbol ‘ + ’ as an alternate to the traditional ampersand symbol ‘ & ’ visually references the worldwide symbol for First Aid kits, therefore strengthening the importance for JDMS to assist clients address true health before all other goals.

Follow JDMS Fitness on Instagram @jdmsfitness